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Nonetheless, as we noted while in the Facebook section previously mentioned, alterations in the viewers achieve figures released in Meta’s ad planning tools will not always correlate with In general alterations in its platforms’ Lively person bases.
Regardless of the lead to while, we’d suggest caution when analysing or interpreting X’s documented figures to be used by gender.
Furthermore, we’ve identified some unusual trends within the data described in X’s marketing equipment in modern months, so we’d suggest warning In regards to analysing adjustments after some time in these X access figures.
Notice: at time of report production, TikTok’s promoting resources only published audience gender data for “female” and “male” consumers.
A completely new signal Conference has long been adopted for the entire series of the economic account considering that June 2023. From then on, a rise in economic non-reserve assets/reserve assets is indicated by a beneficial value while a lessen in fiscal non-reserve belongings/reserve assets is indicated by a destructive worth.
In the meantime, on a quarter-by-quarter basis, the identical data exhibit that the quantity of consumers that marketers could access with adverts on YouTube in Hong Kong remained unchanged between Oct 2024 and January 2025.
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For added context, in this article’s how Hong Kong’s total inhabitants broke down by age team at the start from the calendar year:
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Note that TikTok lets marketers to focus on TikTok adverts to users aged thirteen and previously mentioned via its promotion tools, but these tools only demonstrate audience data for end users aged 18 and earlier mentioned.
And for additional viewpoint, Snapchat’s advertisement attain in Hong Kong was such as 5.0 per cent of the community World wide web person foundation (irrespective of age) At the beginning of your year.